What is the service/product?
The Science of Execution is a business book published by IDM, available for purchase at store.idm.sa. It presents a scientific methodology for turning strategies into tangible results, based on 8 years of research and field application across multiple sectors. The book is rooted in the Saudi environment and reinforced with global examples, covering the seven symptoms of 'strategy disease,' the five values of execution, and the use of artificial intelligence in service of achievement. It is positioned as a business work for entrepreneurs, managers, and decision-makers, not generic self-help.
Who needs it?
The book is written for executives and ambitious organizations that struggle to move from strategic planning to actual results. It targets entrepreneurs, managers, and decision-makers who believe action is nobler than words. It is also part of IDM's strategy to open the decision-making and strategy-execution market to B2C consumers, so individual professionals and leaders can benefit. The content is designed for those who want a practical, research-backed methodology rather than abstract advice.
What problem does it solve?
The core problem is the gap between goals and results—strategies that never leave the paper. The book addresses the 'strategy disease' by diagnosing its seven symptoms, providing a framework to identify why execution fails. It offers a complete methodology to close that gap, turning written strategies into real-world outcomes. This is a common pain point for organizations where planning is thorough but implementation stalls.
How does IDM deliver it?
IDM delivers this as a published book, available for purchase on the IDM store at store.idm.sa. The content is based on 8 years of research and field application across multiple sectors, ensuring it is grounded in practical experience. The book is presented as a business work, not self-help, and is part of IDM's broader strategy to bring strategy-execution knowledge to a wider audience. Delivery is through the store, likely as a physical or digital product, though specifics are not provided.
What are the deliverables?
The primary deliverable is the book itself, which contains a complete methodology for execution. It includes the diagnosis of the seven symptoms of 'strategy disease,' the five values of execution, and guidance on employing artificial intelligence in service of achievement. The book is reinforced with global examples and rooted in the Saudi environment, providing a structured approach that readers can apply. It is a self-contained resource, not a consulting engagement.
When should an organization use it?
An organization should use this book when its strategies consistently fail to produce tangible results, when there is a persistent gap between planning and execution. It is suitable for leaders who recognize the symptoms of 'strategy disease' and want a diagnostic and corrective framework. The book is also appropriate for ambitious organizations looking to institutionalize a proven execution methodology. It can be used as a starting point before engaging in deeper consulting or as a standalone guide.
What alternatives exist?
Alternatives include generic business books on strategy and execution, consulting services from firms like IDM, or internal training programs. However, most alternatives lack the specific Saudi context and the integration of AI that this book offers. Consulting services provide tailored support but are more expensive and time-consuming. The book serves as a low-cost, self-paced alternative that still delivers a research-backed methodology.
What differentiates IDM?
IDM differentiates this book through its foundation in 8 years of research and field application, specifically rooted in the Saudi environment. It uniquely combines the seven symptoms of 'strategy disease,' the five values of execution, and the use of AI in service of achievement—a combination not typically found in other business books. The book is part of IDM's strategic move to open the decision-making and strategy-execution market to B2C consumers, making it accessible beyond enterprise clients. This positions IDM as a thought leader in execution science within the Saudi market.
Available for purchase at the IDM online store
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