What is the service/product?
The Science of Execution (علم التنفيذ) is a business book published by IDM, not a consulting service. It presents a complete methodology for converting written strategies into tangible results, based on eight years of research and field application across multiple sectors. The book is rooted in the Saudi environment and reinforced with global examples, and it is available for purchase through IDM's online store at store.idm.sa. It is positioned as a business work for entrepreneurs, managers, and decision-makers, not as generic self-help.
Who needs it?
The book targets executives, managers, and decision-makers in ambitious organizations—both in the public and private sectors—who struggle to see their strategic plans materialize. It also serves entrepreneurs and individual professionals in Saudi Arabia who want a structured, locally grounded approach to execution. As part of IDM's strategy, it opens the decision-making and strategy-execution market to B2C consumers, not only B2B clients. Anyone who believes action is nobler than words and seeks a practical methodology will find it relevant.
What problem does it solve?
It directly addresses the chronic gap between goals and results—the phenomenon where strategies remain on paper and never translate into real-world outcomes. The book diagnoses the 'strategy disease' through seven specific symptoms that hinder execution, offering a clear framework to identify and treat them. It also provides five values of execution that serve as guiding principles for closing that gap. By grounding the methodology in the Saudi environment, it tackles the unique execution challenges faced by local organizations while incorporating global best practices.
How does IDM deliver it?
IDM delivers the methodology as a published book, available for purchase directly from its online store at store.idm.sa. The book is a tangible artifact that readers can study and apply at their own pace, making it accessible to a wide audience beyond IDM's consulting clients. It is part of IDM's broader strategy to extend its expertise in strategy execution to individual consumers, complementing its B2B consulting work. The delivery is straightforward: a purchase transaction, with the book containing the full methodology, research insights, and practical frameworks.
What are the deliverables?
The primary deliverable is the book itself, which contains a complete execution methodology derived from eight years of research and field application. Inside, readers receive a diagnostic tool for identifying the seven symptoms of strategy disease, a set of five execution values to guide behavior, and a framework for employing artificial intelligence in service of achievement. The book also includes global examples that illustrate how the methodology works in practice, alongside its Saudi-rooted foundation. No additional consulting or support is included—the book is a standalone knowledge product.
When should an organization use it?
An organization should turn to this book when it recognizes that its strategic plans are consistently failing to produce expected results—when goals are set but execution stalls. It is particularly useful when leadership suspects the presence of 'strategy disease' symptoms, such as misalignment, lack of accountability, or poor follow-through. The book serves as a self-assessment and improvement tool before or alongside engaging external consultants. It is also appropriate for teams that want a shared, structured language for execution without immediately committing to a full consulting engagement.
What alternatives exist?
Alternatives include generic business books on execution, such as those from international authors, which often lack Saudi-specific context. Organizations could also hire management consultants to diagnose and fix execution gaps, but that is a higher-cost, service-based option. Another alternative is internal training programs or workshops on strategy implementation, though these may not offer the same research-backed, locally grounded framework. The book stands apart by combining a Saudi-rooted methodology with global examples and AI integration, making it a low-cost, self-serve alternative to consulting.
What differentiates IDM?
IDM differentiates itself through the book's foundation in eight years of research and field application specifically within the Saudi environment, which gives it local relevance that imported methodologies lack. The integration of artificial intelligence into the execution framework is a forward-looking element not commonly found in traditional execution books. As an IDM publication, it leverages the consultancy's real-world experience with enterprises and government entities in Riyadh, translating that expertise into an accessible format. This positions IDM as a thought leader in strategy execution, extending its brand from B2B services to a broader consumer market.
Available for purchase at the IDM online store
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